Title: LiquidHub, Inc Branding Strategy
Purpose: to document core directional decisions with respect to company branding and messaging.
Purpose: to document core directional decisions with respect to company branding and messaging.
| branding_strategy_template.pptx |
Title: LiquidHub, Inc @ a glance slide [Marketing]
Purpose: to present an overview of LiquidHub, Inc. to prospects, clients, associates and stakeholders.
| liquidhub__a_glance.pptx |
Title: 2009 LiquidHub Web Site Analytics
Purpose: to baseline and evaluate web site data using various visitor and page metrics.
Purpose: to baseline and evaluate web site data using various visitor and page metrics.
| liquidhub_web_site_analytics_12_2009.pptx |
Title: LiquidHub, eZine [Marketing]
Purpose: to market LiquidHub thought leadership to key decision-makers
http://www.liquidhub.com/insights/insights_2009_1_issues_1.htm
http://www.liquidhub.com/insights/insights_2009_1_issues_1.htm
Title: IT Management & Leadership eMagazine [Marketing]
Purpose: to present severals ideas on how to motivate technologists in a compensation neutral environment.
| motivating_ecollars.docx |
Title: Corporate Blog Strategy & Governance Model [Marketing]
Purpose: to frame an organization’s approach to Web 2.0 blog marketing and governance.
| corporate_blog_strategy__governance_model.ppt |
Title: Technology Solution Brochures [Marketing]
Purpose: to highlight the scope and benefits of consulting solutions*. The debate between IT services [aka “staffing, body shop, etc…”] and solutions [aka “projects, ‘value-based’ services,’ etc…] continues to rage in both the investment analyst and IT consulting firm communities. Enterprise valuations generally skew positively for those whose brand is associated with “solutions” since it’s assumed that margins are greater with this engagement type.
In my opinion the issue is moot as what is most important is the value that you generate for the client independent of the mechanism of payment [i.e., time and materials vs. bulk]. Furthermore, there is a wide range of inconsistency amongst IT consulting firms in how gross margin is calculated.
In my opinion the issue is moot as what is most important is the value that you generate for the client independent of the mechanism of payment [i.e., time and materials vs. bulk]. Furthermore, there is a wide range of inconsistency amongst IT consulting firms in how gross margin is calculated.
| it_consulting_solution_brochures.zip |
Title: Management Consulting Newsletter [Communications]
Purpose: to communicate [on quarterly basis] the key activities, as well as to re-iterate the annual goals and progress, of a Management Consulting organization.
| management_consulting_practice_newsletter_4q_2005.doc |
