Toys “R” Us data:
§ Wal-Mart replaced Toys “R” Us as the largest US toy seller more than a decade ago § Toys “R” Us’ strategy is not to compete on price but to compete on service and selection, including high-end toy products (via it’s F.A.O Schwarz acquisition) § 849: U.S. Toys “R” Us and Babies “R” Us § 700: International stores Strategic Brilliance or Blunder: Brilliance § Introduced to Zhu Zhu Pets (fake hamsters) at the Hong Kong Toys and Games Fair in 2008 § Key competitive move #1: Determined market response § Key competitive move #2: Determined how to make the Zhu Zhu the 09 Christmas story § Key competitive move #3: In August 2009, placed large order with Zhu Zhu Pets maker (Cepia, an Australian firm) in preparation for Christmas 2009 shopping season Source(s): NYT
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March 2019
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